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Market reports Published May 5, 2023 6 min read

Acquiring companies in Asturias, Spain: the industrial region reinventing itself

Asturias has Spain's highest concentration of industry per square kilometre outside the Basque Country. The Oviedo-Gijón-Avilés triangle hosts steel, engineering, cider and cheese — and a talent drain plus unresolved succession that creates real opportunities for investors who understand industry.

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Blue Mountain Capital

Blue Mountain Capital

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Blue Mountain Capital | | 6 min read

Asturias smells of industry. The smell is not unpleasant — it is the smell of work. In Avilés, the ArcelorMittal facilities send their permanent steam column toward the grey Cantabrian sky. In Gijón, the port of El Musel receives coal and bulk cargo that feeds steelmaking activity. In the Oviedo-Gijón-Avilés triangle, industrial density per square kilometre is only matched in the Basque Country.

But Asturias is also something else. It is the region of designation-of-origin cheeses, natural cider, villages with traditional granaries, and a gastronomy that has made Oviedo a weekend destination for Madrileños. It is the land where the Picos de Europa and the Sueve nature reserve frame an industry that has been reinventing itself for decades after the blows of the 1980s.

At Blue Mountain Capital we follow the market for acquiring companies in Asturias with growing attention. Not out of industrial nostalgia — permanent capital does not operate on sentiment — but because we see a region full of hidden champions: industrial companies with real competitive positions, solid margins and stable contracts that are systematically undervalued by the M&A market because they are difficult to read from outside.

The Asturian economy: heritage and identity

The Principality of Asturias has approximately one million inhabitants — a figure declining for decades, which is itself one of the region’s greatest structural risks. Its GDP per capita sits slightly below the Spanish average, which conceals a more nuanced reality: the industrial sector has comparatively high productivity, but the services and tourism sectors are less developed than in other coastal regions.

Asturias’s industrial history is the history of twentieth-century Spain. Asturian coal fuelled the country’s industrialisation. Steel from Avilés and Gijón built infrastructure. Cantabrian shipyards launched ships. And it all sank between the 1980s and the 2000s in an agony that left social and economic wounds not yet fully healed.

What remained after the mining and steel decline is not emptiness. It is a compressed, resilient business fabric that is, in many respects, more interesting than what preceded it.

Sectors with the strongest acquisition potential

Industrial services and maintenance

This is the core of our investment thesis in Asturias. Around the large industrial plants — ArcelorMittal in Avilés and Gijón, Arcelor Construction, DuPont, the industrial parks of Asipo in Llanera and Silvota — there exists a dense ecosystem of industrial maintenance companies, instrumentation specialists, automation firms, boilermaking and welding operations with long-term framework contracts with major operators.

These are low-profile businesses: no recognisable brands, their founders don’t speak at entrepreneurship forums, they don’t appear in the press. But they generate revenues between €5 million and €25 million, have technical teams of 30 to 150 people with very specific qualifications and produce predictable cash flows year after year. The challenge they almost universally share is succession: their founders are 65–72 years old, their children are in Madrid or Germany, and the business — built on the founder’s technical knowledge and industrial client relationships — needs an orderly transition that cannot be improvised.

For an industrial family office with experience managing technical businesses, these represent the most direct opportunities.

Engineering and industrial projects

Asturias has an unusually high concentration of project engineering companies — firms that design and execute industrial installations, automation systems, energy plants and equipment for mining, steel and the naval sector. Many have expanded beyond the Asturian market and now have projects across Spain, Portugal, Mexico and Brazil.

The energy transition is generating a new wave of demand for these companies: onshore and offshore wind farms, green hydrogen plants, energy storage systems, thermal facility conversion. Asturian engineering companies that already have the technical capacity for these projects are seeing significant market expansion.

The risk is founder dependency. In an engineering company, client relationships and technical know-how tend to be concentrated in one or two individuals. The succession process needs careful planning — but when planned well, these are extraordinarily resilient assets.

Food and drink: cider, cheese, gastronomy

Asturias is one of Spain’s great food regions, though its agri-food industry has far lower visibility than Catalonia or Andalusia.

Natural Asturian cider — Protected Geographical Indication — is the most iconic product. Production centres on the Villaviciosa area, Gijón and the central valleys. Cider producers range from small cooperatives to companies with national and international distribution such as El Gaitero, Sidra Trabanco and Mayador. Modernisation of the sector — premium sparkling cider, export to Anglo-Saxon markets — is a trend that has been growing for years and creates opportunities for investors who understand the product and its markets.

Asturian cheeses boast an extraordinary number of designations of origin for a region of one million people: DOP Cabrales, DOP Gamonéu, Afuega’l Pitu, Casín. The artisanal dairies producing these cheeses are small businesses with high brand recognition and growing demand in the gourmet channel and quality hospitality.

Gastronomic hospitality deserves separate mention. Oviedo and Gijón have established themselves as first-tier gastronomic destinations. The phenomenon of mid-to-high-end restaurants serving Asturian produce-focused cuisine has generated hospitality businesses with revenues of €1 million to €5 million and solid margins. Not a sector for capital-intensive investment, but worth considering for strategies consolidating local gastronomic brands.

Energy and the transition: an unprecedented opportunity

Asturias is Spain’s second coal region, after Castile and León. The closure of the last coal mines — completed between 2018 and 2023 — marked the end of an era. But it was also the starting point of an energy transformation attracting unprecedented investment.

The EU’s Just Transition Funds — designed specifically for regions with high coal dependency — have committed hundreds of millions of euros to Asturias. This money is flowing toward renewable energy projects (onshore wind, solar, biomass), green hydrogen industry, industrial digitalisation and advanced vocational training.

Asturian engineering and industrial services companies with the capacity to execute these projects are well positioned. Capital for companies in active reinvention — not in distress, but in strategic transformation — is precisely what many of them need to capitalise on this window of opportunity.

The Port of Gijón (El Musel), which historically imported coal for thermal power stations, is in the process of conversion toward LNG terminals, offshore renewable energy and hydrogen logistics. This transformation is a growth vector for port services, logistics and maritime service companies in the area.

The talent drain and succession problem

Asturias has been losing population for decades. And what it loses most, in relative terms, is qualified young people: engineers, technicians and university-educated professionals who leave for Madrid, the Basque Country or abroad in search of better opportunities.

This has a direct consequence for the M&A market: Asturian industrial companies face unresolved succession challenges more frequently than the national average. The children of entrepreneurs who built these businesses during the 1970s and 1980s studied engineering in Oviedo and went to work in Bilbao, Madrid or Germany. The family business stayed behind.

This is not an economic problem with the business itself. The company may have twenty employees, stable contracts with ArcelorMittal and €2 million EBITDA. The problem is that the founder is 69 years old and no family member can or wants to take over.

For that business owner, the alternative is clear: either sell to someone who understands the business and guarantees continuity — for employees, for contracts, for clients — or close it. There is no middle ground in these technical businesses where know-how is the primary asset.

At Blue Mountain Capital, we are the type of buyer who can guarantee that continuity. Not as a generic promise, but with concrete experience of having managed transitions in industrial businesses with precisely these characteristics.

Patient capital for industrial transformation

Our investment thesis in Asturias is not that of the opportunistic acquirer who arrives, extracts cash for five years and sells. It is that of patient capital that understands the transformation of an Asturian industrial business — from steel supplier to renewable energy infrastructure provider, or from mechanical maintenance to wind installation servicing — requires time, investment and active support.

The restructurings that work in this context are not drastic cuts. They are strategic reinvestments: new equipment, new certifications, new contracts with renewable energy operators, technical training for the team. The capital that makes this possible does not need a return in four years. It needs patience and sector understanding.

If you are a business owner in Asturias — in industrial services, engineering, food and drink, or any other sector — and are thinking about the future of your company, we welcome a conversation. It is confidential, without commitment, and can happen at your pace.

Learn about our investment approach or contact us directly. If your business is in a more complex transformation process, we also work with companies in special situations and restructuring cases.

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