One of the most frequent questions I receive from entrepreneurs is: “At how many times EBITDA are companies in my sector selling?” The honest answer is always: it depends. But data is useful as reference.
Methodology note
Published multiples tend to be biased upward — larger, higher-multiple transactions are more likely to be publicised. The data below corresponds to companies with normalised EBITDA between 1 and 10 million euros.
Multiples by sector
Logistics and transport: 5x-7x EBITDA. Range determined by asset quality, service type, client diversification, and e-commerce exposure.
Hospitality and tourism: 7x-10x EBITDA. Higher multiples reflect asset nature (properties in tourist locations) and demand predictability. Important to distinguish between owned-property and leased-operation multiples.
Industrial services: 5x-8x EBITDA. Depends heavily on revenue recurrence, barriers to entry, and client diversification.
Manufacturing and distribution: 4x-6x EBITDA. Lower range reflecting capital intensity, cyclical exposure, and competitive pressure.
Technology (SaaS/software): 8x-15x recurring revenue. Valued on ARR rather than EBITDA. Range depends on growth rate and net revenue retention.
Circular economy: 6x-9x EBITDA. A rising sector with regulatory tailwinds and ESG fund demand.
Factors that move the multiple
Size (larger = higher multiple), growth (15% annual growth commands a significant premium), client diversification (no client above 5% is more valuable), management team (autonomous team = higher value), revenue recurrence (contracts > one-off projects), and real assets (tangible assets provide a valuation floor).
What these numbers do not tell you
Multiples are useful as reference, but they say nothing about the final price of a specific deal. Price is negotiated between a specific buyer and seller with their own circumstances. An entrepreneur in a hurry will get a lower multiple than one with time and options. A strategic buyer seeking synergies will pay more than a financial buyer. A competitive process generates higher prices than a bilateral negotiation.
Use multiples as a compass, not as GPS. They tell you the general direction, but the exact destination depends on your journey’s circumstances.
Dirk Manuel Martens Jimenez
Founder, Blue Mountain Capital